Google has begun factoring whether your site has an SSL certificate into their rankings, regardless of whether your site transfers private information.
There are no two ways about it; you need SSL.
So, What is SSL?
SSL stands for Secure Sockets Layer. It is a security protocol for sending information between a server and a browser. SSL encrypts private data.
To check a site’s security, to the left of the web address, look at the security status:
- Info or Not secure
- Not secure or Dangerous
How Do I Get An SSL Certificate?
Luckily, getting an SSL certificate has never been easier, though I wonder if the certificate entities hadn’t been hoping for something like this for ages; they’re bound to see an increase in activity.
Certificates have pretty much become DIY. While you can hire someone to add an SSL to your WordPress site, places like GoDaddy will let you buy one right through their interface and apply it to the domain name on their hosting service in a couple of simple keystrokes.